M. D'Alessandri - Essendon
I find every time I am asked what I do for work,
I say this “I sell peace of mind”
Now you might be reading this and say “Is he
dreaming? How does he sell peace of mind?”
I agree it sounds strange but go with me on
this journey.
A box is just a box on the outside but once
you put your goods in it, it becomes so much more, it has a value to you that
someone else may never know. Also the box has to keep your item safe and dust
free.
You’re going to need the right box for this
item of value and you need to pack it correctly in the box, maybe you need
bubble wrap, some tape to close that box up and keep it together. You may ask
me how to pack the item in the box. Would that give you peace of mind?
Now
imagine not just one box but let’s say 50 boxes and each has something of value
in it. Place a value on it, go on.
Now if you decided to take out insurance on
the 50 boxes plus some other items you’re placing in storage, wouldn’t that
give you a peace of mind that your goods are now safe.
Now place it all in one location, let’s say
a storage unit, does that give you a little more peace of mind.
But before you put it in the unit you need
to know how to place it in the storage unit, you don’t want those boxes falling
over and breaking. You also want to fit some larger items in the storage unit.
You don’t want to waste the space you have chosen. So you may ask us for some advice on how to
pack the unit.
But how did you get the boxes and the
larger items to the storage facility? You thought about packing them in your
car, didn’t you? But after considering how you would need to stuff the boxes in
your car, how many trips you would have to make to the storage facility and how
much fuel you would have wasted, you think maybe I should get a truck, as
you’re going to need it for the larger items.
But before you could look up a truck rental
shop on your phone, I offer you our courtesy truck.
You know taking that truck will give you
peace of mind that your goods will be safe while you are transporting them.
Told you, “I sell peace of mind”